A core pillar of the transition to renewables, wind energy produces countless avian deaths each year due to birds’ lateral vision, a phenomenon with significant costs for the wind energy sector that threatens biodiversity. To lessen the impact of wind turbines on birds, the UK requires Environmental Impact Assessments (EIA) for wind farms, with solutions beyond surveys and planning seeking to make turbines more conspicuous. As AI-powered software tools support scalability, ornithological monitoring has demonstrated that impacts are best mitigated by not building in areas likely to affect birds, as conspicuous solutions still interrupt avian routes.